Fitamentals Academy gives you proven sales systems, leadership frameworks, and operational tools to:
Convert more members without discounting
Build a team that solves problems instead of creating them
Run a business that thrives - even when you’re not there
If You Do Nothing Today, This Is What Your Business Will Look Like in 12 Months
- You'll be in the same position you are today
- You'll still be working 60+ hour weeks
- Your team still won't be performing or accountable
- Revenue growth plateauing while competitors pull ahead
- Losing members due to staff turnover and inconsistent service
- Less time for yourself, your family, and the life you dreamed of
Standing still has a price: lost members, shrinking margins, and watching competitors capture the success that should be yours.
JOIN USKey Benefits
Decode prospects in 60 seconds, build instant trust, and sell with zero pressure using behaviour profiling that decodes, connects and converts.
Behaviour-based leadership systems that show you exactly what motivates each team member and how to hold them accountable.
Track the metrics that actually matter so you stop guessing and start growing with every decision you make.
Time management systems and automated operations that give you back your evenings and weekends without sacrificing revenue.
Referral and retention strategies that keep members, create raving advocates, and fill your gym without ad spend.
15 years ago, I was trapped in a 70-hour-a-week grind,
...constantly putting out fires, watching revenue stall, and feeling like my life was slipping through my fingers. I know the frustration, the doubt, and the fear of wondering if all the sacrifice is even worth it.
Today, I’ve helped over 600 gym and studio owners break through that ceiling scaling past $80k/month, reclaiming their time, building teams they trust, and finally running businesses that work without them.
Kind words
"I used to dread sales calls and felt like I was pushing people away.
After joining Sell Without Selling, my lead-to-sale conversions increased by 22% in the first month, and my team is more motivated than ever."
SARAH
From Overworked Gym Owner to Connection & Conversion Pro
Our Fitamentals Method gives you the right systems
to break out of the 60-hour grind and step fully into the CEO role your business needs. Choose your preferred method of learning and let's get started...
Join Michelle inside Sell Without Selling, for interactive coaching sessions where you’ll learn the exact sales and leadership systems top-performing gyms and studios use. Ask questions in real time, apply strategies immediately, and learn alongside other driven owners who are scaling with you.
Most sales and leadership struggles happen because we misread people - not knowing how they think, communicate, or make decisions.
The free Connection Code Masterclass helps you decode behaviour styles, so you can connect faster, sell smarter and lead your team with confidence.
We all have a unique way of connecting and communicating – and it’s either powering your success or holding you back
The Fitamental Factor quiz will reveal yours and how to turn it into a superpower.
Take the free quiz to find your Fitamentals superpower and transform how you sell, lead and grow.
Choose Your Prefered Learning Style
Scale your business in a way that suits your strengths. Whether you want community, independence, or personalized coaching, each learning path gives you the frameworks and accountability to level up your leadership, your team, and your results.
Work at Your Own Pace
This isn’t about grinding harder — it’s about executing smarter. Fitamentals gives you on-demand training and ready-to-use frameworks, allowing you to implement in your own time while still seeing consistent progress and real results in your business.
Watch the Dial Move on Your Results
This isn’t theory you’ll “get to someday.” It’s practical, immediately-applicable systems that drive measurable growth. As you implement, you’ll see the numbers shift, the workload lighten, and your role evolve from exhausted operator to strategic leader with full control of your business outcomes.
Take Control of Your Business with the Fitamentals Membership
Running a fitness business can feel overwhelming, long hours, staff that don’t follow through, revenue that won’t grow, and constant stress that keeps you from enjoying the life you worked so hard to create.
The Fitamentals membership gives you the proven tools to finally take control.
You’ll learn:
- Sales frameworks that convert naturally connect with prospects, build trust, and grow revenue without pressure or discounts.
- Leadership systems that inspire accountability understand what motivates your team, develop high performers, and build a culture that runs smoothly without you.
- Operational strategies that simplify your workflow streamline processes, manage your time, and reclaim your evenings and weekends.
- Retention and referral strategies that boost growth keep members loyal, create advocates, and grow your business without extra ad spend.
The results, A thriving business that scales predictably, keeps your team and members happy and finally gives you the freedom to live the life you’ve always dreamed of and deserve
Join our Free On-Demand Masterclass
The Connection Code Masterclass helps you decode behaviour styles, so you can connect faster, sell smarter and lead your team with confidence.
Why You Can’t Miss This:
Most sales and leadership struggles happen because we misread people - not knowing how they think, communicate, or make decisions.
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